{"title":"Mother's Day","description":"\u003cp\u003eCelebrate Mum with our Mother’s Day Gifts collection, featuring thoughtful British-made knitwear and accessories in luxurious fibres.\u003c\/p\u003e\n\u003cp\u003eFrom cosy socks to beautiful layering pieces, these curated gifts combine everyday comfort with timeless style. Show your appreciation with pieces crafted to be cherished long after the special day.\u003c\/p\u003e","products":[{"product_id":"willow-alpaca-merino-wool-sweater-pink","title":"Willow Alpaca Merino Wool Sweater Pink","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEffortlessly lightweight, yet lusciousness cosy and soft the Willow chunky sweater is a modern classic knit that you’ll reach for time and time again. Knitting in an alpaca merino wool blend with its uplifting pink melange punctuated by flecks of colourful tweeds. 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Thoughtful details include custom-dyed British-made buttons and refined finishing throughout.\u003c\/p\u003e\n\u003cp data-start=\"847\" data-end=\"1085\"\u003eMade in Scotland from British-spun wool, the knit is gently brushed with dried teasel to create a beautifully soft, textural surface that feels luxurious yet unexpectedly lightweight, perfect for layering through the seasons.\u003c\/p\u003e","brand":"genevievesweeney","offers":[{"title":"S","offer_id":51025815994707,"sku":"2505LENSSR","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":51025816027475,"sku":"2505LENSSR","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":51025816060243,"sku":"2505LENSSR","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":51025816093011,"sku":"2505LENSSR","price":220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/7607\/1251\/files\/Genevieve-Sweeney-Lenzie-Brushed-Wool-Cardigan-Bright-Red.jpg?v=1751034211"},{"product_id":"samar-merino-wool-stripe-sock-orange","title":"Samar Merino Wool Stripe Sock Orange","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA vibrant orange stripe knitted from the cosiest and softest merino wool. 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This is the first style that has been designed, developed, and knitted in-house by Genevieve in her studio in Hertfordshire, this striking scarf is a testament to modern British craftsmanship. The large triangle shape, combined with a distinctive texture of moss stitch, rib, and knit. Fully fashioned detailing at the sides ensures a refined, elegant silhouette, while the stormy pearl melange hue injects a burst of colour into your capsule wardrobe.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eLimited Edition.\u003c\/p\u003e","brand":"genevievesweeney","offers":[{"title":"Default Title","offer_id":51231228756307,"sku":"GSSTSP","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/7607\/1251\/files\/Genevieve_Sweeney_Textured_Lambswool_Triangle_Scarf_pearl_grey_melange.jpg?v=1751295357"},{"product_id":"textured-merino-wool-blanket-scarf-indigo-blue","title":"Textured Merino Wool Blanket Scarf Indigo Blue","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCrafted at the Genevieve Sweeney studio in Britain, this luxurious oversized wrap scarf is spun from the finest merino wool and naturally dyed for a beautifully soft, organic finish. Featuring a striking geometric textured pattern that really shows off the beauty of the yarn, it’s designed to be lightweight, breathable, and endlessly versatile. Whether draped over your shoulders for a summer wedding, layered on cool evening strolls, or packed as a chic travel essential, this wrap elevates every moment with effortless sophistication and artisanal charm.\u003cbr\u003e\u003c\/p\u003e","brand":"Genevieve Sweeney","offers":[{"title":"Default Title","offer_id":51294775935315,"sku":"GSSS25TI","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/7607\/1251\/files\/Genevieve_Sweeney_Textured_Oversized_Merino_Wool_Scarf_Navy_a7cfaa1f-7394-4cec-b4a3-1442c9f93b7f.jpg?v=1757015384"},{"product_id":"textured-merino-wool-blanket-scarf-fawn","title":"Textured Merino Wool Blanket Scarf Fawn - Preorder","description":"\u003cp data-start=\"1340\" data-end=\"1669\"\u003eEmbrace effortless elegance with this oversized fawn-beige scarf, delicately blended with soft grey undertones. Crafted at the Genevieve Sweeney studio in Britain, each piece is knitted in-house using highly certified, naturally dyed Italian merino wool, selected for its luxurious feel and lightweight breathability. Fawn is a complex neutral with hints of beige and grey yet with warming tones.\u003c\/p\u003e\n\u003cp data-start=\"1671\" data-end=\"2014\"\u003eFeaturing a geometric textured knit, this neutral-toned wrap beautifully highlights the characteristics of the yarn, offering a sophisticated depth that complements any wardrobe. Lightweight yet buttersoft and warm, it’s the perfect travel-friendly accessory or cosy winter layer that combines style with comfort.\u003c\/p\u003e","brand":"Genevieve Sweeney","offers":[{"title":"Default Title","offer_id":51294854119763,"sku":"GSSS25TF","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/7607\/1251\/files\/GenevieveSweeneyTexturedOversizedMerinoWoolScarfFawnbeige.jpg?v=1757601709"},{"product_id":"textured-merino-wool-blanket-scarf-rose-pink","title":"Textured Merino Wool Blanket Scarf Rose Pink","description":"\u003cp data-start=\"303\" data-end=\"636\"\u003eWrap yourself in understated luxury with this rose pink oversized merino wool scarf, crafted at the Genevieve Sweeney studio in Britain. Knitted in small batches using naturally dyed, certified Italian-spun merino wool, this elegant wrap is designed to be lightweight, breathable, and supremely soft against the skin.\u003c\/p\u003e\n\u003cp data-start=\"638\" data-end=\"955\"\u003eA striking geometric textured pattern adds depth and dimension, showcasing the yarn’s organic beauty and subtle tonal variation. The complex melange of rose pink allows the scarf to transition effortlessly through the seasons — ideal for summer weddings, garden parties, travel, or layering on cooler evenings.\u003c\/p\u003e","brand":"Genevieve Sweeney","offers":[{"title":"Default Title","offer_id":51294865490259,"sku":"GSSS25TP","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/7607\/1251\/files\/GenevieveSweeneyTexturedOversizedMerinoWoolScarfRose_af192bee-7881-40a1-9d7f-9f5575ce10b0.jpg?v=1757016161"},{"product_id":"lambswool-triangle-scarf-pink","title":"Merino Wool Triangle Scarf Bright Pink","description":"\u003cp\u003eTimeless statement accessory in our textured Triangle Merino Wool Scarf in a bright pink hue that is achieved with botanical dyes, only plants, zero chemicals. This is the first style that has been designed, developed, and knitted in-house by Genevieve in her studio in Hertfordshire. This striking scarf is a testament to modern British craftsmanship. The large triangle shape is combined with a distinctive texture of moss stitch, rib, and knit. 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