Sustainability
Devoted to the art of slow fashion
Knitting innovation, tradition, and sustainability into every stitch; welcome to the beautiful art of slow luxury
Reinvigorating the heritage of British knitting into contemporary contexts, sustainable knitwear and ethical practices are at the heart of the Genevieve Sweeney brand.
Providing a space for new generations of artisans to display their skills, we are proud to create products with minimal environmental impact, from ensuring our wool is sourced from sheep nurtured on holistic farmland to providing fair wages for knitters in local communities.
By doing so, we enable traditional heritage skills and re knitwear practices to blend seamlessly together in a beautiful collage of modern designs and colour.
Yarns
Responsible certifications
From organically sourced raw fibres to the final finishing touches, we believe in creating ‘forever knitwear’ with strong style and ethical integrity. Discover how the journey of each yarn supports our sustainable knitwear creations.
British-Made
Quality, made local
Celebrating the craftsmanship, communities, and rich heritage of artisan knitters and traditional yarn mills, Genevieve Sweeny is proud to be at the forefront of championing and revitalising British knitwear for a new generation.
Rewilding Pledge
Giving back
We believe in sustainable slow fashion. Caring for the environment and encouraging our customers to make more considered choices is a core value, which is why we pledge 1% of our profits towards Rewilding Britain.
Garment Care
Take care of the items that matter
Learning to care for your woollen knitwear helps it stand the test of time and transforms it into a treasured heirloom. Our cashmere, lambswool and merino wool are all delicate, natural fibres that require extra care to keep them maintained
Heritage Craft
Knowledge & Skill, by hand
At Genevieve Sweeney, we embrace the heritage of traditional British knitwear, working with people who adhere to this time-honoured craft passed down through generations.
Buttons
Sustainable Choices
All our buttons are exquisitely crafted by Courtney & Co, the last traditional button making company in the UK, and are produced from sustainably sourced and biodegradable materials.
