Genevieve Sweeney knitwear is made across the UK. 40% is made at our micro-factory studio at Grandey's Place near Much Hadham in Hertfordshire, and by a network of specialist British knitters and mills across the Scotland, Derbyshire, Leicester and Oxfordshire.

Each maker specialises in a different technique. Our brushed wool jumpers, cardigans, and vests are knitted in Scotland. Our limited-edition knitwear and accessories are knitted at our own studio and fine gauge knitwear in Leicester and Isle of Mann.  Our socks are made in Derbyshire by a family-run mill we've worked with for years. Our yarn comes predominantly from Yorkshire and Scottish woollen mills — even our buttons are made by the last remaining UK button maker in the Cotswolds.

There is no offshore production. Every piece is designed, knitted, and finished in Britain.

Our knitwear is made by a small network of
named British artisans, there are many hands and processes that makes each
piece such as heritage knitters, innovative knitting techniques, linkers,
spinners, and finishers — working in family-run mills and small factories across
the UK, alongside our own team at Genevieve Sweeney’s micro factory.

Every maker is chosen carefully. The
Derbyshire mill that makes our socks has been in the industry for over 60 years.
Our hand-intarsia knitters in the Scottish Borders are among the last still
working in a technique that all but disappeared when British knitwear
production moved to Asia in the 1980s. Our own studio at Grandey's Place now
trains the next generation — our apprentice Poppy is learning traditional
linking construction of the garments.

We love to share the behind the scenes of how
we manufacture on our newsletters and Instagram It's how the industry used to
work, and it's how we believe it should work again.

Each Genevieve Sweeney piece begins with the yarn, often twisted by hand by Genevieve to create unique colours and textural blends. The colour palettes are inspired by Mother Nature and the British Countryside, often unexpected colours. Our designs are knitted on flat-bed knitting machines, the yarn knitting the fabric and shape of each piece, then linked stitch by stitch by hand, pressed, and finished.

Around forty percent of our knitwear is now made on-site in our micro-factory at Grandey's Place, on a large computerised flat-knitting machine and on restored vintage Dubieds. The rest of the collection is made by the UK mills and knitters we've spent years finding, knitters in the Scottish Borders, across Scotland and Leicester, socks in Derbyshire, spinners in Yorkshire and Scotland. Every piece passes through several skilled pairs of hands before it reaches you.

Yes. Genevieve Sweeney has been made entirely in the UK since the brand was founded in 2015. British making has been the founding principle, not a later addition.

Genevieve spent over 18 months searching for the UK factories willing to take a chance on a start-up brand before her first collection launched as well as visiting cottage knitters across the Scottish Borders and getting together a small collative of cottage makers to create her first Hand Intarsia designs. From that first collection onwards, every jumper, cardigan, scarf, and sock has been designed and made in Britain. In 2025, we opened our own micro-factory studio at Grandey's Place, bringing a growing share of the making in-house.

We make in the UK because British knitwear skills are endangered, and every piece made here helps keep them alive. Crafts cant skip a generation, and we are ensuring that we grow, protect, champion and pass on these skills within our GS studio.

When British knitwear production moved to the Far East in the 1980s, factories closed, communities were lost, and skilled knitters retired without training the next generation. Genevieve spent years meeting the ex-knitters selling their machines on eBay and Gumtree, hearing stories of a golden age of British knitwear that had all but disappeared. She founded Genevieve Sweeney to prove that sustainable, British-made knitwear was possible — and to give the remaining hand-intarsia knitters, spinners, and linkers a portfolio of modern designs to work on.

British making, done properly, is one of the last honest luxuries left in fashion. That is why we do it.

Genevieve Sweeney was founded in 2015 by knitwear designer Genevieve Sweeney, following a career designing and developing knitwear in New York, Switzerland, and London for Hugo Boss, Burberry, Lyle & Scott, and Rag & Bone.

Genevieve began with a project to give retired hand-intarsia knitters a portfolio of modern designs. Within a year of launching, Fortnum & Mason were stocking us, and Drapers named Genevieve one of thirty designers under thirty to watch. In 2025 we opened our own knitwear micro-factory studio at Grandey's Place in Hertfordshire.

Genevieve Sweeney is based at Grandey's Place, a heritage and craft centre near Much Hadham in Hertfordshire countryside,  our studio, workshop, and design home.

Grandey's Place is a short journey from central London and home to a group of makers under one roof. Our jumpers, cardigans, and vests are knitted at the studio on our flat-knitting machines. Monogramming, heart embroidery, hand-linking, and finishing happen here too. We work with a small network of specialist makers across Derbyshire, Leicester, the Scottish Borders, Oxfordshire, and London, but Hertfordshire is where everything begins and ends.

A Dubied is a hand-operated flat-bed knitting
machine, originally made in Switzerland from the late 19th century onwards, and
regarded by many knitwear designers as among the finest flat-bed machines ever
built.

Genevieve first learnt to knit on them during
her degree at Nottingham Trent University and began restoring vintage Dubieds
early in her career, travelling around the Scottish Borders to meet ex-knitters
who were selling their machines on eBay and Gumtree. Some had not been used for
over fifty years when she brought them back to life. Unlike modern computerised
knitting machines, a Dubied is worked by hand — the knitter passes the carriage
across the bed manually, controlling tension, gauge, and shaping stitch by
stitch. This gives extraordinary control over stitch definition, drape, and the
hand-feel of the finished fabric.

Dubieds are increasingly rare, and every
jumper we knit on one keeps a piece of knitting heritage alive.

Fully fashioned knitwear is shaped stitch by
stitch on the knitting machine,  the
sleeves, body, and neckline are knitted to shape, rather than cut from a larger
piece of fabric.

A lot of knitwear on the high street is
"cut and sew": a large panel of knitted fabric is cut with scissors
into shape, and the edges are overlocked. It's quick and cheap, but the cut
edges shed fibres, unravel over time, and lack the clean architectural finish
of a shaped garment.

Fully fashioned knitting is slower and more
skilled and there is nearly zero waste. The knitter adds or removes stitches to
create the shape as they go, so no fibre is wasted and every edge is a true
selvedge. The panels are then joined by hand-linking. Our Maud sweater, for
example, is fully fashioned with rib detailing and traditionally hand-linked at
our Hertfordshire micro-factory,  the
difference in finish, drape, and longevity is significant giving a garment that
fits and lasts for years to come.

A single Genevieve Sweeney piece is made by hand over hours or days, depending on style — from knitting the panels on the flat-bed machine, to hand-linking the seams, pressing, and finishing. Our hand intarsia sweaters can take up to 14 hours to knit just the panels, the linking can take between 2-4 hours depending on the styles.

A modern knitted sweater on an industrial machine can take between 1.5- 3 hours depending on the intricate techniques.

Preorder pieces are typically ready to dispatch two weeks from order date, which gives you a sense of the pace: the preorders are made specifically for you, not lifted from a warehouse. We make everything traditionally

Share details about your shipping policies, item returns, or customer service.

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We work with British-spun lambswool  from Yorkshire and Scotland as well as luxurious Italian lambswool and merino wool. With Yorkshire-spun alpaca for our signature Salpaka alpaca merino marl socks, all natural fibres, responsibly sourced and certified from a small group of trusted mills.

Our yarn is predominantly sourced from Yorkshire and Scottish woollen mills. Our fancy and sparkly sock yarns come from Italy in a viscose blend that is FSC certified. Colour is central to everything — many of our sock yarns are custom-spun by Genevieve herself, twisting together small batches of discontinued or end-of-line yarns to create colour blends unique to us.

Lambswool comes from a sheep's first shearing, before seven months old, and is prized for its softness, elasticity, and warmth. Cashmere comes from the undercoat of cashmere goats — finer, softer, and warmer than sheep's wool, but more delicate. Merino wool comes from Merino sheep and is known for its fine micron count, making it exceptionally smooth against the skin and naturally temperature-regulating.

At Genevieve Sweeney we use all three, chosen for the piece. Our Maud sweater blends Italian lambswool with cashmere for softness and gentle warmth, knitted on a 7-gauge machine to create a lightweight, buttery-soft handle that layers year-round. Our walking and everyday socks use merino wool for its breathability and moisture-wicking properties. Our alpaca merino socks combine merino with Yorkshire-spun alpaca for exceptional warmth. Our naturally dyed merino wool is clean which really shows off the stitch and structure…

We blend lambswool with silk, cashmere, and linen because each fibre another characteristic to the yarn and garment — softness, drape, coolness, or resilience.

Lambswool alone is our workhorse: warm, springy, structured, long-lasting. Adding cashmere lifts the softness noticeably, soft like butter, delicious handle you feel it against the skin. Silk gives a subtle sheen and a fluid drape. Linen lightens the fabric for transitional weather.

Our Salpaka alpaca merino wool socks are a unique blend created by Genevieve. The luscious alpaca makes it a beautiful lounge sock yet the merino wool gives it durability, perfect for walking and everyday boot sock. So warm and luscious. Every blend is developed for a specific purpose. We don't use lambswool blends to cut cost,  we blend to create the fabric do something lambswool alone can't and celebrate its characteristics.

Genevieve Sweeney is one of very few British
luxury knitwear brands that designs, knits, and finishes everything in Britain,
using yarns Genevieve develops herself — with colour blends unique to us .

Three things set us apart. First, our own
micro-factory studio at Grandey's Place, where Genevieve and our team knit 40%
of our collection and set up an apprenticeship scheme to create timeless,
enduring silhouettes that will be worn and loved for generations to come, like
a modern heirloom. Second, our love of colour, Genevieve twists yarns together
by hand until the shade is exactly right, drawing on the tones of an English
garden and the Lake District hills. In a knitwear industry that runs on black,
grey, and navy, her yarn cones look like a paintbox. Third, we're actively
preserving endangered British knitting techniques: hand intarsia, traditional linking,
sock making, invisible mending — through our apprenticeship, our partnerships
with heritage mills, and our commitment to keeping everything made here.

The brand is a Walpole Brand of Tomorrow,
Genevieve is a QEST Scholar and a Fellow of the Worshipful Company of Framework
Knitters, and Drapers named her one of thirty designers under thirty within a
year of launching. But the simplest answer to what makes us different is this: Genevieve
shares her intrimate journey, the incredible artisans who create the collection
across the UK and north star of ensuring British crafts don’t skip a
generation.

Genevieve Sweeney is a British luxury knitwear brand founded in 2015 by knitwear designer Genevieve Sweeney, dedicated to preserving traditional British knitting techniques through modern, wearable knitwear for women and men.

Genevieve was taught to knit by her grandmother when she was five after suddenly losing her mum, growing up in Belgium, knitting to keep herself entertained on long car journeys. She went on to study fashion knitwear at Nottingham Trent graduating with a First Class Honours, then designed knitwear in New York, Switzerland, and London for Hugo Boss, Burberry, Lyle & Scott, and Rag & Bone. In her spare time she restored vintage Dubied machines and travelled the Scottish Borders meeting ex-knitters. Their stories of a lost industry moved her to start her own label — one that would prove sustainable, British-made knitwear was possible. Read the full story on our About page.

Genevieve trained in fashion knitwear at Nottingham Trent University, then worked as a knitwear design assistant for a fashion house in New York, and went on to design knitwear for global brands in Switzerland and London — including Hugo Boss, Burberry, Lyle & Scott, and Rag & Bone.

She founded Genevieve Sweeney in 2015. She is a Walpole Brand of Tomorrow, a QEST Scholar, and a Fellow of the Worshipful Company of Framework Knitters. Read more about her journey on our About page.

Yes. Genevieve Sweeney is a British brand, founded in 2015 and based at Grandey's Place in Hertfordshire, England. Every piece we make is designed, knitted, and finished in the UK.

We are not a British-branded brand made overseas. Our studio is in Britain, our knitters are in Britain, our mills are Yorkshire and Scottish, and even our buttons are made by the last remaining UK button maker. It's a rare thing in fashion today, and we take it seriously.

20. What awards and recognition has Genevieve Sweeney received?

Genevieve Sweeney is a Walpole Brand of Tomorrow — the official recognition programme for the future of British luxury — and Genevieve is a QEST (Queen Elizabeth Scholarship Trust) Scholar and a Fellow of the Worshipful Company of Framework Knitters. Drapers named her one of thirty designers under thirty to watch within a year of launching.

These recognitions matter to us because they come from institutions committed to preserving British craft, luxury, and design. Walpole represents Britain's finest luxury brands. QEST supports master craftsmanship. The Worshipful Company of Framework Knitters has protected the knitting trade since the 17th century.

Genevieve Sweeney is a Walpole Brand of Tomorrow — the official recognition programme for the future of British luxury — and Genevieve is a QEST (Queen Elizabeth Scholarship Trust) Scholar and a Fellow of the Worshipful Company of Framework Knitters. Drapers named her one of thirty designers under thirty to watch within a year of launching.

These recognitions matter to us because they come from institutions committed to preserving British craft, luxury, and design. Walpole represents Britain's finest luxury brands. QEST supports master craftsmanship. The Worshipful Company of Framework Knitters has protected the knitting trade since the 17th century.

Yes. Genevieve Sweeney has been featured in Drapers (who named Genevieve one of thirty designers under thirty within a year of launching), Vogue, Elle UK, GQ, FT, Guardian, Country & Town House, House & Garden, Country Living and the Telegraph to name a few.

As well as speaking on Channel 4 about the US tariffs affecting UK and US trade. We're grateful to the journalists and editors who champion British craft.

Yes. We offer a mending and repair service on all Genevieve Sweeney knitwear, restoring damaged pieces using traditional Swiss darning and hand-linking at our Hertfordshire micro-factory studio.

Every luxury knitwear brand should offer repair. Very few actually do. We restore snags, holes, even a candle burn using Swiss darning and invisible mending, done at the studio. It's slow, careful work, and one of the reasons we're actively training apprentices to preserve these skills.

Unfortunately, we cannot mend Moth damage. Find out more of our repair service here.

Get in touch at customerservice@genevievesweeney.com with a photo of the damage and we'll advise on options and pricing.

Yes. Genevieve Sweeney is built on the principles of slow fashion and manufacturing : natural biodegradable fibres,
small-batch British production, named makers, minimal waste, fleece sourced from responsibly raised sheep, fair pay with living wage, and pieces designed
to last decades.

We don't use the word sustainable lightly. What we can say specifically is this. Our yarns are natural and biodegradable,
sourced from responsibly raised sheep on holistically farmed land. Our production is fully-fashioned and hand-linked, producing almost no fabric waste. Our supply chain is short and British, keeping transport miles low and worker conditions transparent. Many of our sock designs rescue end-of-line yarns from a Derbyshire mill that would otherwise be thrown away. Our packaging is recycled and recyclable, even biodegradable with our gift wrap ribbons and seed paper gift cards. We pledge 1% of our profits to Rewilding Britain. And we offer a repair service, because a piece that can be mended is worth more than a
piece that has to be replaced.

Our wool is spun at heritage British mills
across Yorkshire and the Scottish Borders, from fleece sourced both in Britain
and internationally, chosen carefully to match the character of each piece we
make.

Our core lambswool is spun at Z. Hinchliffe
& Sons of Denby Dale in Yorkshire, from Merino fleece reared on responsibly
farmed land in Australia and South Africa — where Merino has been bred for
generations to produce some of the softest, finest wool in the world. Our
lambswool and cashmere yarns are spun at Todd & Duncan on the banks of Loch
Leven in Scotland, from Grade A cashmere fibre gathered by nomadic herders in
Inner Mongolia, where Capra Hircus Laniger goats develop their exceptionally
fine undercoat to survive the extreme temperatures of the Gobi Desert. Both yarn
mills, over 150 years old, supplying the world's most prestigious knitwear
houses  have long-standing relationships
with their fibre suppliers, hold industry certifications, and take welfare and
traceability seriously.

Our naturally dyed collections and finer
sock yarns come from specialist mills in Italy who also source their fleece
from highly certified, high welfare farms.

The language matters, and we try to be
precise. When we say "British-spun," we mean the yarn is scoured,
dyed, twisted, and finished in Britain by a heritage British mill — a genuinely
rare thing today. When we say "British wool," we mean the fleece
itself is from British-reared sheep. Some of our pieces are both — our brushed
wool collection, for instance.

Our naturally dyed merino wool yarns are spun and dyed in Italy, the home to
the only 100% natural dyeing technology certified by The Woolmark Company. The
merino wool they dye is NATIVA-certified, sourced from responsibly managed
farms across Australia, New Zealand, Uruguay, Argentina, South Africa, and
North America, with full blockchain traceability from farm to finished piece.

Yes. Our winter accessories collection,
launching this year, is knitted from British wool spun by Laxtons — a
fourth-generation Yorkshire spinning mill whose yarn goes from reared to spun
within 50 miles.

That kind of traceability is unusual in
modern wool. Laxtons source their fleece locally, then wash, dye, and spin it
themselves at their West Yorkshire mill — all within a 50-mile radius. The
result is genuinely British wool with full traceability back to British farms
and native breeds like Bluefaced Leicester and Masham, a low carbon footprint,
and fair pay for the sheep farmers whose flocks supply the fibre.

British wool matters to us. It keeps the
supply chain short and transparent, supports British sheep farmers and mills,
and is, in our view, some of the best wool in the world for hand-framed
knitwear. Where we source fibre from outside Britain — like the naturally dyed
Merino lambswool Soar sweaters — it's because a specialist mill abroad does
something we cannot yet replicate at home. But wherever we can support the
British wool industry directly, we do.

Our naturally dyed yarns come from a
specialist mill in Piedmont, Italy that has been working with plant-based dyes
for generations and whose natural dyeing process is the only one in the world
certified by The Woolmark Company.

The mill uses only traditional botanical
sources — plants, roots, flowers, and bark — with zero chemicals in the dyeing
process. One of our favourites is a beautiful natural pink merino, dyed with
madder root, that Genevieve has been particularly excited about. The colours
have a depth and consistent vibrancy that is unexpected and unusual with
natural dyes.

This mill matters deeply to us because they
put the planet first. They have spent over twenty years developing natural dyes
in vibrant shades that stay consistent in hue year after year — a genuinely
difficult achievement, because no plant is the same from one harvest to the
next. Climate change, dry seasons, and the natural variation of botanical dye
sources all shift how a colour is achieved. To hold a shade steady across
seasons, using only what nature provides, takes decades of skill.

The merino wool they dye is NATIVA-certified
— sourced from responsibly managed farms with full traceability from fleece to
finished yar

Yes. All the wool we use is mulesing-free.

Mulesing is a painful procedure practised on some merino sheep in parts of Australia, and it has no place in our supply chain. Because our yarns are spun in Britain and Italy, and our fleece is sourced from responsibly raised sheep on holistically farmed land, every piece of Genevieve Sweeney knitwear is made with wool from sheep raised to high welfare standards.

Every yarn we use is certified by an
industry-recognised standard body — we work only with mills whose ethics,
traceability, and welfare practices can be independently verified.

Our lambswool is certified by the
Responsible Wool Standard (RWS), which protects the sheep, the land they graze
on, and requires our yarn mill to source only from farms demonstrating
progressive land management and respectful animal welfare. Our merino wool
holds multiple certifications — NATIVA, the Pure Wool Standard, GOTS (Global
Organic Textile Standard), and RWS — covering a fully traceable, regenerative
supply chain from farm to finished piece. Our cashmere is certified by the
Sustainable Fibre Alliance (SFA), which safeguards herders, animals, and the
environment across the cashmere supply chain. Our organic cotton (used in our
sock collection) is certified by GOTS, meaning it is grown and harvested
without harmful chemicals and under safe, fair working conditions. Our sparkly
viscose yarns hold either FSC (Forest Stewardship Council) and EcoVero
certification, or STANDARD 100 OEKO-TEX certification. Our recycled viscose is
100% RCS-certified (Recycled Claim Standard). And our alpaca is certified by
the Responsible Alpaca Standard (RAS), hand-selected from The Border Mill's
herd in the UK.

For us, certifications aren't a marketing
exercise. We chose each of them because it verifies something we cared about, welfare,
traceability, land management, non-toxic dyeing, fair pay from a body
independent of us. But behind every certification is a mill or maker we also
know personally, visit, and trust. The two together verified standards and
named relationships  are how we protect
the integrity of what we make.

We use both, depending on the yarn. Our
naturally dyed collections use plant-based dyes from a specialist mill in Italy
using locally forged and vertically farmed botanical sources producing vibrant
colourful hues and tonal staples.

Our other yarns are dyed with modern low-impact synthetic , environmentally
friendly dyes at our British spinners in Yorkshire and Scotland.

Synthetic
dyes give consistency, brighter tones, and better colourfastness. Our
Scottish lambswool and cashmere spinner, Todd & Duncan, draws water from
Loch Leven, cleans it thoroughly, and returns it to the loch — home to a
world-renowned RSPB nature reserve — so that the brown trout, pink-footed
geese, and 35,000 wintering birds who live there can continue to thrive. This
water-return system has been central to their operation for over 150 years.

Neither natural nor synthetic dye is
inherently good or bad. What matters is the mill, the water treatment, and the
process. We work only with mills whose dyeing practices meet European
environmental standards.

The majority of our jumpers, cardigans,
vests, and scarves are made entirely from natural fibres — lambswool, wool, and
cashmere. Where a synthetic fibre appears in our collection, it is a considered
exception, chosen for a specific reason and always through a responsibly
sourced, certified yarn.

Our limited edition sparkly collection is
knitted from a viscose-polyamide blend, sourced from an Italian mill certified
by the FSC (Forest Stewardship Council) — meaning any cellulose used to produce
the viscose comes only from forests managed in an environmentally responsible
way.

The decision to develop a piece with
recycled polyamide was one we thought about carefully. In the end, it came down
to wanting to work with a particular mill that spins baby alpaca beautifully.
Baby alpaca  the first shear of the
alpaca fibre and is prized for its incredibly soft, lightweight, and insulating
qualities. Naturally breathable and durable, it provides warmth without weight
while remaining gentle against the skin. Alpacas also have a relatively low
environmental impact, requiring minimal water and grazing in a way that
protects their natural ecosystems. To enhance the durability and strength of
this particular yarn as it is known to have heavy drape, we custom-spun it with
recycled polyamide — reinforcing the delicate alpaca fibres while maintaining
their softness and loft, giving structure to the fibre. The fibres are sourced
through a spinner committed to responsible production and certified to both the
Responsible Wool Standard (RWS) and Responsible Alpaca Standard (RAS). The mill
is also a member of the International Alpaca Association, which supports the
protection of alpaca fibre, breeders, and landscapes in Peru.

Our socks contain a small percentage of
polyamide (nylon) in the fibre blend for durability used in the cuff to keep
the socks up without riding down your ankle. Nylon in socks is a considered
exception. The very fine plating throughout offers reinforcement at the
pressure points. A well-blended sock lasts years, often several years of
everyday wear. That trade-off, we think, is the right one.

Because we knit fully fashioned pieces, our knitting waste is minimal the shape of each panel is built as it's knitted, so there are no cutting offcuts to speak of. When knitting we cast on with waste yarn to allow the knitted garment to pass through the machine, we try to unwind as much as possible and any amount we cant unravel we give to artists who work with scraps of yarn.

More significantly, we actively rescue yarn waste from elsewhere. Many of our sock designs use end-of-line yarns from our Derbyshire mill — small batches of discontinued colours that would otherwise have been thrown away. Genevieve twists them together by hand into completely unique blends, producing socks that no other brand could make. Twisting yarn by hand takes hours and is something most factories wouldn't have time for. For us, it's part of what slow making means.

Sample panels and trial knitted fabric is also turned into lavender bags,

Everyone who works on Genevieve Sweeney knitwear is paid at minimum the fair British living wage. We work directly with our makers, not through agents or third parties.

That means we know what our knitters, linkers, spinners, and finishers earn, and we know the conditions they work in, because we visit them and chat to them regularly. Our mills, our knitters, and our own team all operate under UK employment standards.

Every order ship in recyclable and biodegradable packaging — recyclable tissue paper, kraft card boxes, paper tape, and compostable mailing bags.

We don't use plastic garment bags. We don't use polystyrene. Our gift packaging is designed to be kept, reused, or composted at the end of its life. It's a small part of the picture, but a visible one.

Our gift wrap is made of kraft paper and biodegradable and compostable ribbon.

Slow fashion, to us, means making responsibly and doing the right thing. Making fewer things more carefully, designing for decades rather than seasons, using natural materials, and paying skilled British makers a fair rate to do work that cannot be rushed and must be championed. We celebrate, protect, and practise heritage skills alongside modern technology, allowing us to create considered pieces of knitwear.

We’ve never followed the fashion calendar and don't produce four collections a year or chase trends. We add pieces when they are ready and bring back styles our customers love and make one main collection a year. It means twisting yarns by hand until the colour is right, rescuing end-of-line yarns that would otherwise be wasted, and offering repair on every piece so a jumper can be worn and mended and passed on. That's what slow means to us.

Genevieve Sweeney knitwear is made from natural, biodegradable fibres, in small quantities, by British makers with the people and the hand processes first.

Fast fashion runs on synthetic fibres, offshore labour, oversupply, and disposability. Our pieces are made from wool, cashmere, silk, and alpaca. Our makers are in Britain and known to us and deep relationships have grown over the decade. Our production runs are small and demand led. Many of our socks are made from rescued end-of-line yarns. And our pieces are designed to last decades, with the option to repair rather than replace.

Yes. We pledge 1% of our profits to Rewilding Britain, a charity restoring wild landscapes and native ecosystems across Britain, through Work for Good.

The commitment is written into how we do business, and to give back to Mother Nature and the British countryside that is forever our muse with colour palettes and textures. Rewilding Britain's work of restoring peat bogs, reintroducing native species, protecting ancient woodland sits closely with the values that shape our brand: care for the British countryside, respect for slow processes, and the belief that what we take from the land, we should give back to.

Yes. Repair is central to our sustainability approach — we offer a mending service on all Genevieve Sweeney knitwear, extending the life of each piece by years or decades.

Sustainability in fashion cannot end at the point of sale. A piece that can be mended when it snags, holes, and cared for when it wears is worth more environmentally, financially, and emotionally, than a piece that has to be replaced. Repair keeps clothing out of landfill, keeps skilled makers employed, and turns a garment into an heirloom.

We believe Genevieve Sweeney jumpers are among the best British-made luxury jumpers you can buy, knitted using a fully fashioned technique, hand-linked at our Hertfordshire micro-factory, and knitted from luxurious lambswool.

Our Maud sweater — knitted on a 7-gauge machine from Italian lambswool and cashmere tweed, with rib detailing and hand-linked seams has become a modern classic and our bestseller for years.  What sets a truly luxury jumper apart is not the label but the making. A fully-fashioned, hand-linked, natural-fibre jumper from a British studio holds its shape and beauty for decades.

Yes. Our collection includes jumpers, cardigans, sweater vests, T-shirts, scarves, and accessories for both womenswear and menswear.

Our bestsellers include the Maud sweater (available as a jumper, V-neck, and vest, in a range of Italian lambswool cashmere tweeds) and will be arriving as a cardigan in Winter 2026, our merino wool Quin T-shirt (a beautiful base layer for the Maud), and our knitted vests. Each is designed to work as part of a considered wardrobe,  layerable, seasonless, enduring and made to last.

Our warmest jumpers are our multiplied lambswool marl yarns, we twist extra fine lambswool into 3 to 6 ply yarn. That gives a chunky, cosy feel and perfect for Winter, the chunkier gauge holds more air, which traps more warmth), fibre (pure wool insulates far better than synthetic blends.

However wool is a magic fibre that is temperate regulating meaning it will keep you cool in the summer and warm in the winter.

Look at our mid weight lambswool for our warmest knitwear.

Genevieve Sweeney jumpers typically range
from around £180 to £350, depending on the style, yarn, and construction.

Prices reflect the yarn, the hours of
skilled British making, and the small quantities in which each piece is
knitted. Within that range, price differences between pieces are almost
entirely a reflection of how they are made. A hand-linked, fully-fashioned
lambswool cashmere jumper — like the Maud sweater, knitted panel by panel and
joined stitch by stitch at our Hertfordshire micro-factory — sits at the upper
end of the range because every stage involves skilled handwork. A brushed wool
sweater knitted on a seamless whole-garment machine sits lower, because
although the yarn and finish are still exceptional, there are fewer hand
processes involved.

Neither is a compromise. They are simply
different pieces, made in different ways, priced honestly for what they are.
Every jumper in the collection is designed to last decades and can be repaired
at our studio when the time comes.

Yes. We offer a full menswear collection alongside our womenswear — jumpers, cardigans, vests, T-shirts, scarves, and our celebrated men's socks and men's sock subscription.

Many of our knitwear pieces work across both wardrobes with unisex styles such as accessories, with sizing and colour ways developed to sit well on any wearer.

Brushed wool is knitwear where the surface
has been gently raised, traditionally with dried teasel thistles — to create a
soft, felt-like handle with a subtle halo. It has been used for centuries to
soften Shetland-style knitwear that would otherwise feel too coarse against the
skin, and became a mid-century fashion classic when the "Shaggy Dog"
sweater was adopted by Ivy League students at Princeton and Yale, and later
championed by John F. Kennedy, Paul Newman, Steve McQueen, Cary Grant, and Mick
Jagger.

What sets our brushed wool apart is that we
still finish it the traditional way. Our Lenzie and Lunan sweaters are knitted
from first-clip lambswool, spun in the UK, and brushed by hand using real dried
teasel thistles — a method almost no one still uses commercially. Modern
brushed knitwear is finished on high-speed machines with metal brushes, which
are faster but harsher on the fibre, and produce a fabric that feels flatter
and looks less refined. Our teasel-brushed pieces have a distinctive depth and
softness that no machine can replicate.

A teasel thistle finish is a traditional
wool-brushing technique that has been used in the British textile industry for
centuries. Teasels — sometimes called Fuller's thistles — are biennial plants
whose distinctive spiky seed heads produce lavender-coloured flowers loved by
bees and butterflies. It is the dried seed heads, not the flowers, that are
used in wool finishing.

The heads are attached to a frame and drawn
gently across the surface of a knitted piece. What makes teasels unique is that
they are simultaneously stiff enough to lift the wool fibres and flexible
enough to bend, so they raise the surface without tearing the yarn.
Historically, this process was carried out entirely by hand, before machines
called teasel gigs sped it up during the industrial revolution. The technique
declined in the 19th century as metal card-brushes replaced teasels in
commercial use — but we still work with the real thing.

Teasels are so historically important to
British wool production that they still appear in the coat of arms of Tuckers
Hall in Exeter, a nod to the trade guild that once made them famous. Our Lenzie
and Lunan sweaters are among a small number of pieces still finished this way,
honouring one of the oldest continuous traditions in British textile making.

You can read more about the history of teasles here.

Our brushed wool is spun by a prestigious
UK-based mill from first-clip lambswool — the initial shear of the lamb, which
is the finest, softest, and most expensive fleece a sheep will ever produce.

First-clip lambswool has an unrivalled
softness and carries all the characteristics of traditional Shetland wool:
lightweight, warm, and durable. Shetland wool has been knitted into sweaters
for generations in Scotland, valued for its ability to protect against cold and
damp — but raw Shetland can feel itchy against the skin. The brushing process
was originally developed to solve exactly this: teasel-brushing softens the
fibres by elongating them, producing a fabric that keeps all the warmth and
durability of Shetland wool but feels like a warm hug against the skin.

From spinning to knitting to brushing, our
brushed wool collection is made entirely in the UK, using techniques that would
be recognisable to a Scottish knitter a century ago.

Yes. Brushed wool is significantly warmer than un-brushed wool of the same weight. The raised fibres trap air close to the fabric, creating an insulating layer that keeps you warm without adding bulk — one of the reasons brushed Shetland-style knitwear has been the traditional choice for Scottish winter dressing for generations.

Our brushed wool collection combines the natural warmth of first-clip lambswool with the softness of a teasel-brushed finish, producing pieces that feel light but are exceptionally warm. Our Lenzie and Lunan sweaters, alongside our brushed wool cardigans, are seasonless staples designed to layer effortlessly — beautiful over a shirt in autumn, under a coat in the depths of winter, and just as at home on a cold spring morning.

Yes. Our winter accessories collection includes our bestselling textured lambswool triangle scarves and oversized geometric blanket scarves. We also knit matching and mix and match gloves and beanies. All knitted in Britain from our signature yarns.

Our scarves are among our most-loved pieces, bundling under in the winter weather, cosying up on the sofa or perfect accessory for travelling. It is the most thoughtful gift. Monogramming is available on the GS scarf, embroidered by hand on the bottom right.

A blanket scarf is an oversized scarf — typically around  240cm x 55cm — designed to be worn wrapped, draped, or belted as a shawl, rather than tied around the neck.

A traditional scarf is a longer, narrower piece with the width of 28cm designed to loop once or twice around the neck. Blanket scarves offer more versatility — hey can be worn as a scarf, a shawl, or even a light throw —and provide considerably more warmth. Our range includes both, from fine triangle scarves to large blanket wraps.

Our blanket scarves measure approximately  240cm x 55cm generous enough to wear as a wrap, a shawl, or bundled under as a scarf. It is the ultimate winter accessory, so effortless and refined with a statement colourful geometric.

Yes. Our scarves are unisex,  designed in colours, weights, and proportions that work equally well for men and women.

Scarves are one of the easiest categories to gift because they don't require a size. A well-chosen scarf works for almost anyone. Monogramming is available on the GS scarf if you'd like to add a personal touch.

Yes, we make luxury beanies in the same yarns and to the same standards as the rest of our collection, and they often sell out quickly during the winter months. We make them in matching and mix and match lambswool colours that complement the collection.

Our socks are made in Derbyshire by a family-run mill we've worked with for years, using yarns Genevieve custom twists to create signature marls.

Three things set them apart. First, they're genuinely British-made, knitted with machines that are over 30 years old that give the perfect fit and exceptional finish with geometric patterns.. Second, the yarn is chosen and often twisted by Genevieve personally, producing colour blends unique to us. Third, the socks are incredible to wear and the most comfortable and long lasting fit, they aren’t tight at the ankle, they don’t fall under the ankle. They are colourful, joyful and pure comfort.

Genevieve Sweeney socks are among the best British-made wool socks you can buy — made in Derbyshire at a family-run mill, from merino wool that Genevieve twists into signature marls.

The best British-made wool socks share three qualities: they're made in Britain and are incredibly comfortable, they use natural fibres that are breathable, temperature regulating and don’t make your feet sweat and they're made in small batches by a skilled maker in Britian who has over 60 years experience, Genevieve visits nearly every month to shadow our knitter and learn how to make the best pair of socks, time after time.

Our sock range includes merino wool walking socks with a double-density sole for cushioning, alpaca merino socks (twisted with Yorkshire-spun alpaca for exceptional warmth) and signature Samar merino marls.

Each style is built for a specific occasion: walking socks for outdoor wear and daily dog walks, alpaca merino for the coldest days as an exceptional lounge bed sock as well as an everyday sock- its like a two in one. All are made in Derbyshire, machine washable, and finished to the same standard.

Yes. Our socks are made from merino wool
blends designed to keep feet warm through the coldest months. Merino wool
naturally insulates and wicks moisture, keeping feet warm without being sweaty.

For the coldest days, our alpaca merino
blends are the warmest — alpaca fibre has a hollow-core structure that traps
more warmth than sheep's wool. For daily winter wear with boots, our merino
walking socks are a favourite. For lounging at home, our thicker styles are our
most-loved.

Yes. Our merino wool walking socks are made
exactly for that — a soft merino wool blend with a double-density sole for
cushioning and ribbed detailing for stability and support inside a boot.

Perfect for fair-weather ramblers, seasoned
trekkers, or those who have simply come to embrace the daily dog walk. Our
customers have worn the walking socks in the lake district, climbing
Kilimanjaro, arctic challenges and skiing in the Alpes. The breathable and
insulating merino keeps your feet warm in winter and comfortably cool in
summer. Machine washable at 30 degrees on a wool cycle.

We used to make
cashmere socks, but we don't any more. Instead, we developed something we think
is better: our Salpaka sock, made from British-spun alpaca merino wool, which
gives you the luscious lounge-sock feel of cashmere with none of its drawbacks.

Genevieve
originally made cashmere socks during lockdown, using end-of-line cashmere yarn
bought directly from British yarn mills. It was a way of rescuing yarn that
would otherwise have been wasted. But cashmere is an incredibly expensive
fibre, and cashmere socks traditionally don't last long — the fibre is very
fine, very delicate, and wears through quickly against the pressure points of
daily wear. Genevieve doesn't believe cashmere is a responsible fibre to make
everyday socks from. It sits better in scarves, jumpers, and pieces
where it doesn't have to withstand the pressure points of a foot inside a shoe.

So instead, we
developed the Salpaka — a sock spun with British alpaca and merino wool, in a
considered blend that gives you all the softness and warmth of cashmere but
with the strength to be worn regularly. Alpaca fibre is naturally warmer than
sheep's wool, silky-soft, and hypoallergenic. Merino gives structure,
durability and stretch. Together they make a sock that feels like an indulgence
but wears like everyday knitwear should. If you were looking for a cashmere
sock, we think the Salpaka is what you'll actually love.

Our Salpaka alpaca merino socks are among our
warmest and softest — many of our customers wear them as bed socks, lounge
socks, and everyday winter socks alike.

Twisted with Yorkshire-spun alpaca, they
combine merino softness with alpaca warmth, making them perfect for wearing at
rest, in bed, on cold nights, or curled up at home.

Yes. Alpaca fibre is naturally warmer than
sheep's wool — its hollow-core structure traps more air, providing better
insulation gram-for-gram — which is why alpaca socks feel warmer than pure wool
socks of the same weight.

Alpaca is also naturally hypoallergenic (it
contains no lanolin), softer than most sheep's wool, and moisture-wicking. Our Salpaka
alpaca merino socks combine Yorkshire-spun alpaca with merino softness to make
a sock that keeps feet warm in the coldest weather without any scratch. If cold
feet are your issue, this is the sock we'd recommend.

There's nothing better than receiving a well-made pair of socks that lasts and is joyful to the eye — with unique colourful marls, statement argyles, and sartorial stripes.

For a classic gift, our merino wool walking socks are the most universally welcome, alongside our Samar merino wool range in colourful marls, sartorial stripes, and iconic argyles. For someone with cold feet, our alpaca merino socks. For a proper occasion, our Sock Gift Sets are a favourite — trios and boxes of six, wrapped beautifully as standard. For someone hard to buy for, our GS Sock Subscription is a small monthly pleasure — a surprise pair of Genevieve Sweeney socks arriving each month, all year round.

All our socks are made in Derbyshire, at a family-run mill we've worked with for years. All arrive gift-wrapped as standard, with a handwritten note if you'd like to include one.

Yes. We make socks for men and women in four sizes, UK 4–7, 6–8.5, 9–11, and 11–13 covering most adult feet.

Many of our socks are unisex in styling, designed in colours and patterns that work equally well across menswear and womenswear. This makes them particularly good gifts: the recipient's gender isn't a barrier to choosing a colour or style they'll love. We also offer a dedicated Womens or Men's Sock Subscription for who'd like styles curated specifically, alongside our main GS Sock Subscription which includes our full range.

Our socks are available across a range of UK
sizes covering most adult foot sizes. Every product page includes a size chart.
UK 4–7, 6–8.5, 9–11, and 11–13

If you're buying as a gift and not sure of
the size, we typically recommend a size UK 4-7 for women and UK 9-11 for men.

We believe Genevieve Sweeney jumpers are among the best British-made luxury jumpers you can buy, knitted using a fully fashioned technique, hand-linked at our Hertfordshire micro-factory, and knitted from luxurious lambswool.

Our Maud sweater — knitted on a 7-gauge machine from Italian lambswool and cashmere tweed, with rib detailing and hand-linked seams has become a modern classic and our bestseller for years.  What sets a truly luxury jumper apart is not the label but the making. A fully-fashioned, hand-linked, natural-fibre jumper from a British studio holds its shape and beauty for decades.

Yes. Our wool socks can be washed in the machine at 30°C on a wool cycle, with a wool-friendly detergent. Our cotton and sparkly socks can go in a normal 30°C wash.

Wash inside out, ideally in a mesh bag, with no fabric softener — softener coats the fibres and dulls the wool's natural performance. Lay flat or line dry, and avoid the tumble dryer, which shortens the life of any wool sock.

Our Scottish lambswool is not scratchy. The itch most people associate with wool comes from coarser fibres above around 25 microns; the yarns we use sit well below that threshold.

If you have sensitive skin, our Italian lambswool cashmere blend — as used in the Maud sweater — is the softest option we offer. The cashmere content lifts the softness noticeably against the skin. Our alpaca merino is also naturally hypoallergenic, containing no lanolin, and beautifully smooth to wear. Our brushed wool collection, on the other hand, may feel too textured for very sensitive skin — the raised fibres create warmth but also a slightly coarser hand-feel.

If you're particularly sensitive, we'd recommend starting with a scarf or a pair of socks before committing to a jumper — it's the best way to know how your skin responds to a particular yarn.

Pilling happens when short fibres on the surface of a knitted piece rub together during wear and tangle into small bobbles. It is a natural characteristic of soft, natural fibres — not a sign of poor quality.

In fact, the softest wools pill most: cashmere pills more than lambswool, and fine merino pills more than coarser wools. A good jumper will shed a small amount of surface fibre initially, settle into its final hand, and then pill only where it's rubbed regularly — under the arms, at the cuffs, and where a bag strap sits.

Don't get us wrong, cheap knitwear pills far more than high-quality yarn — because short, poorly spun fibres come loose faster. But even the finest cashmere jumper will pill in places over its lifetime. We believe in a little maintenance now and then with a knitwear comb to gently lift away the small bobbles as they appear.

Use a knitwear comb to gently lift the pills from the surface. Comb in one direction, with light pressure — never pull the pills off with your fingers, as this can weaken the stitch. The piece will look fresh afterwards, and regular gentle combing keeps knitwear looking sharp for decades.

Friction is the main cause of pilling, so it's worth paying attention to what your knitwear sits against. A coarse wool jacket worn over a soft wool sweater, for example, will cause the two yarns to rub against each other and pill faster than either would on its own. Bag straps, seatbelts, and rougher outerwear can all leave marks in the surface of a fine jumper. It doesn't mean you can't wear them together — just that you may need to comb more often where the friction happens for the first few wears before the yarn settles.

Brushed wool needs a slightly different care
routine to lambswool. The raised surface is what makes it feel so soft, and it
needs a little gentle maintenance for the first few months of wear. After that,
the fibre settles and needs very little upkeep at all.

For washing, hand wash only. Use lukewarm
water (below 20°C) with a mild wool detergent, and move the piece very gently
through the water — never scrub or wring, as this can flatten the raised fibres
and lose the halo effect. Rinse in clean cool water, press out excess moisture
with a clean towel, and dry flat in its natural shape, away from direct heat
and sunlight.

Do not comb or de-bobble a brushed wool
sweater as you might a smoother knit. The raised surface is made up of
elongated fibres, which can gather together at pressure points such as under
the arms or where a bag strap sits. Rather than combing (which would remove
them), gently brush the piece with a soft wire brush to re-lengthen the fibres
and restore the halo. You may need to do this a couple of times over the first
few months of wear; after that, the fibre settles and you'll rarely need to
touch it up again.

Store folded, in a breathable cotton bag
with cedar or lavender to deter moths, and never hang. Wash or spot-clean
before you put it away for the season. Cared for properly, a Genevieve Sweeney
brushed wool sweater will hold its softness, character, and warmth for years —
the traditional Scottish brushing technique produces a finish that only deepens
with time.

Before you fold away your knitwear at the end of the season, take everything out, and clean your drawers and cupboards thoroughly — hoover them out and wipe them down with a household detergent. Genevieve recommends doing this once or twice a year, especially if you've had moth problems before. It doesn't take as long as it sounds.

Then, fold your knitwear (never hang it), place it in a breathable cotton bag or a lidded box, and store it in a cool, dry, dark place with cedar or lavender to deter moths. Wash or spot-clean any piece before storing to ensure no dirt or skin oils remain — moths are attracted to skin oils, not to wool itself. Cedar blocks, lavender sachets, and pheromone moth traps are the most effective natural deterrents.

Wash before storing, fold rather than hang, store in breathable cotton bags with our cedarwood and lavender bags, and use pheromone moth traps to monitor and catch adult moths in your home. Regular cleaning of wardrobes and drawers, twice a year if possible, makes a real difference — moths lay eggs in dark, undisturbed corners.

If you find damage, freeze the affected piece for at least 72 hours to kill any eggs.

Yes. We repair Genevieve Sweeney knitwear at our Hertfordshire micro-factory studio, whether it's snagged, small holes  or worn through at the elbow after years of wear.

Get in touch at customerservice@genevievesweeney.com with a photo of the damage and we'll advise on what's possible. Small snags and holes can often be invisibly mended using traditional Swiss darning — one of the endangered techniques we're actively working to preserve. Repair is priced case-by-case and we do not repair moth damage.

Yes. We repair Genevieve Sweeney pieces from any season, whether you bought your jumper last month or nearly a decade ago.

There's no time limit on our repair service. If it's a Genevieve Sweeney piece, we'll do what we can to restore it. Many of our customers still wear pieces from our earliest collections, and we're proud to help keep them going.

Cared for properly, a Genevieve Sweeney jumper should last decades. Many of our customers still wear pieces they bought when we launched in 2015 and they look as good as new.

Socks have a shorter life by nature; a well-made wool sock, washed correctly, will typically last several years of regular wear. Genevieve is still wearing her Samar merino wool and serora socks that are over 8 years old.

We use UK sizing across the collection. Every product page includes a size chart with garment measurements — chest and body length so you can compare to a piece you already own.

Our fit is designed to be relaxed but not oversized, sitting comfortably over a shirt or on the skin. Our Maud sweater, for example, has a relaxed boxy silhouette with a slightly cropped length — flattering across a range of body shapes.

For women we currently stock size XS-XXL and menswear S-XXL.

Measure a jumper you own and love and compare it to the garment measurements on our size chart — this is more reliable than converting body measurements to size labels as every shop on the high street is different.

Lay your favourite jumper flat and measure across the chest, the length, and the sleeve. Compare those numbers to the size chart on the product page. If you're still unsure, email us at customerservice@genevievesweeney.com — we know how our pieces fit and are happy to advise.

If you're between sizes, size up for a relaxed fit, or size down for a closer fit — our knitwear has natural stretch,.

Email us if you'd like a specific recommendation.

Cared for properly, our jumpers hold their shape beautifully. Lambswool has natural elasticity — it stretches slightly with wear and springs back when rested or gently washed.

Problems only arise with incorrect washing. Hot water, agitation, or the tumble dryer will cause wool to felt and shrink. Hanging a wet jumper will stretch the shoulders out permanently. Follow the care guide and your jumper will look as good in a decade as it does today.

Yes. We offer hand-embroidered monogramming on selected pieces — currently jumpers, cardigans, the Laide vest, and the GS scarf and gloves — with up to three characters (letters or numbers), hand-stitched by Genevieve at our Hertfordshire studio.

Customers most often choose initials, though special dates, anniversaries, or a child's birth year are all requested regularly.

Genevieve hand-picks a contrasting yet complementary yarn to embroider your monogram, chosen to sit beautifully with the yarn shade of your chosen piece. On jumpers and cardigans, the monogram is embroidered on the wearer's left sleeve above the cuff. On the Laide vest, on the wearer's left above the hem. On the GS scarf, on the bottom right.

Yes. We offer both classic letter monogramming and a signature heart embroidery, both hand-stitched by Genevieve at our Hertfordshire studio.

Letter monogramming allows up to three characters — typically initials or a special date. Heart embroidery has become our most-requested personalisation: a small detail with the biggest meaning.

The embroidery is worked with a technique called racking stitch, which creates the appearance of a monogram knitted into the piece from the start — as though it had always been there, rather than added afterwards. It's a subtle, sophisticated finish that feels considered rather than decorative.

Genevieve hand-picks a contrasting yet complementary yarn to embroider your monogram — chosen to sit beautifully with the yarn shade of your chosen piece.

The colour is Genevieve's choice, informed by years of working with the yarn palette. If you have a strong preference, email us before ordering and we'll do our best to accommodate.

However with the heart embroidery you can choose between a red or pink heart.

Yes. Our monograms allow up to three characters — letters or numbers — added to the personalisation tab at checkout.

Three characters keeps the monogram elegant and in proportion to the piece. We don't currently offer full-name or longer embroidery.

Monogram orders take 1 day to embroider before dispatch, as each is stitched by hand at our Hertfordshire studio.

At peak times — particularly in the run-up to Christmas — this may be slightly longer though we do our best to ensure its not longer than 2 days.

Monogrammed pieces are made to order and cannot be refunded or exchanged unless the item is faulty or damaged.

We take every care to check every piece thoroughly before dispatching. Please double-check your initials, style, and size before placing your order. If you have any issues, contact us at customerservice@genevievesweeney.com and we'll do everything we can to help.

The best British-made gifts are often the
most simple — where the quality and creativity speak for themselves. Gifting
something British-made shows excellent craftsmanship, the story of how it was
made, and the people behind each piece.

A Derbyshire-made pair of wool socks in one
of our GS signature marls, an oversized geometric scarf that brings both warmth
and style to the lucky recipient, a monogrammed piece with the wearer's
initials or a special date — each carries a story of who made it and how.

Our collection is designed with gifting in
mind. A pair of Genevieve Sweeney socks makes a beautifully understated
present. A monogrammed scarf feels genuinely personal. The Maud sweater is a
gift that gets remembered for years. Every order arrives gift-wrapped in crisp
white tissue paper as standard, and you can upgrade to our luxe gift wrap —
colourful kraft paper tied with a compostable ribbon — for something even more
special.

Yes. Every Genevieve Sweeney piece is designed to be worn for decades — we think of them as modern heirlooms, in the truest sense of the word.

Heirloom means a piece that outlives its first owner, is cared for, mended when needed, and eventually passed on. That's how we design. It's also why we offer a repair service — a piece that can be mended is a piece that becomes an heirloom.

We've heard so many stories from customers over the years: daughters and sons quietly borrowing their parents' and grandmothers' Genevieve Sweeney knitwear, friends asking if they can hold onto an oversized geometric scarf for just a few more months. Our knitwear brings together warmth, comfort, and quiet luxury — like a much-needed hug. There is an emotional connection to each piece, from the owner, to the wearer, to the people who made it.

Yes. Every order arrives beautifully wrapped in crisp white tissue paper as standard. You can also choose to upgrade to our luxe gift wrap for £5 — colourful kraft paper tied with our signature compostable ribbon — and our socks arrive presented in a Genevieve Sweeney gift box.

Add a personal message at checkout and we'll handwrite it on one of our cards to include with the gift.

For a personalised note, add your message at checkout and we'll handwrite it on our cards.

Every order arrives wrapped in recyclable tissue paper, then in colourful kraft paper tied with a compostable ribbon — plastic-free, considered, and designed to feel like an occasion.

The kraft paper colours change seasonally, and the pairing is deliberately random. If you'd particularly like a specific colour, add a note at checkout and we'll do our best to accommodate.

Our wrap is a natural extension of the brand: quiet, tactile, and made from materials that can be recycled or kept. The gift box itself is designed to be reused. Nothing about it is disposable.

Yes. Every gift we send is beautifully wrapped as standard — hand-wrapped in tissue paper and colourful kraft paper, tied with our signature ribbon, and accompanied by a handwritten card with your personal message.

Add your message at checkout, enter the recipient's address, and we'll take care of the rest. Your recipient will receive a gift that looks and feels considered — not an anonymous online delivery.

We never include a paper invoice or delivery note inside the parcel. It saves paper, and it protects the surprise.

No. Gift orders never include a paper invoice or pricing information, so the recipient will not see what you spent.

An email receipt is sent to the purchaser (you) only. The recipient will simply receive the wrapped gift and your handwritten card — nothing more. We deliberately avoid adding paperwork inside our parcels to reduce waste and protect the moment of opening.

Yes. Both digital and physical gift cards are available in a range of denominations, valid for one year from purchase.

Digital gift cards are delivered by email on your chosen date. Our physical gift cards are printed onto flower-seeded paper — after the recipient has used the card, they can plant it in soil to grow wildflowers, so the gift lives on well beyond the moment.

Gift cards are a lovely option when you're unsure of size, shade, or style, and let the recipient choose exactly what they want.

Yes. Simply enter the recipient's address as the shipping address at checkout, and their gift will arrive directly to them — wrapped and ready.

We never include a paper invoice or pricing information in gift orders. Add a message at checkout and we'll handwrite it on one of our cards, so your recipient knows the gift is from you.

Yes. Add your personal message at checkout and we'll handwrite it on one of our Genevieve Sweeney cards to include with the gift.

There's no additional charge. Handwriting each card is one of the small rituals of the studio, and one of the things we most enjoy doing.

Yes. We work with brides, grooms, and wedding planners on bespoke wedding gifting — from monogrammed scarves for winter weddings and to matching socks for the groomsmen throughout the year.

Email us at customerservice@genevievesweeney.com to discuss your requirements. We recommend enquiring at least 4–8 weeks ahead of the wedding date to allow for personalisation and any custom colour requests.

We update these dates each year on our Christmas delivery page. If you're ordering close to a deadline, choose an express option at checkout, or email us and we'll do everything we can to make it work. Please see our Christmas information page here.

If you've
missed our Christmas dispatch deadline, you can still preorder your Genevieve
Sweeney knitwear and send a printable gift note to the recipient on Christmas
Day — so the gift is under the tree, and the piece arrives soon after.

We also offer a
physical gift note as an alternative: a real card sent to you (or directly to
the recipient), including hand-wound yarn samples from the piece being made and
a personal letter from Genevieve about how their sweater is being crafted at
our studio. It turns the wait into part of the gift.

Place your
order as normal, selecting the piece and size you want, and tick the gift note
option at checkout. We'll send the printable card by email — showing the piece
you've chosen — for you to print at home, wrap, and give on Christmas Day. The
actual piece is then made and dispatched in the new year, typically within
three weeks, though the exact timing depends on the style. Please check the
preorder message on the product page for the confirmed making date.

It's a lovely
alternative to buying something off the shelf just to have it in time. The
recipient gets the anticipation of a Genevieve Sweeney piece being made
especially for them — and the piece itself, made properly, arrives soon after.

If the piece you want is out of stock before Christmas, you can still preorder it and send a printable or physical preorder card to the recipient on Christmas Day — so the gift is under the tree, and the piece arrives soon after. We like to think of it as the gift that keeps on giving.

Place your order as normal and tick the gift card option at checkout. We'll send you a beautifully designed card showing the piece being made — delivered by email to print at home, or posted to you as a physical card. Wrap and give it on Christmas Day. The piece is then made and dispatched in the new year, typically within three weeks for our Maud sweater and other made-to-order pieces.

Yes. Please see our Christmas FAQ page for this years dates and details, giving both the gift-giver and the recipient plenty of time to decide.

This applies to all non-monogrammed pieces. Monogrammed items cannot be returned unless faulty. Get in touch at customerservice@genevievesweeney.com to arrange your return and we'll send full instructions.

Yes. If your gift recipient needs a different size, they can contact us directly at customerservice@genevievesweeney.com to arrange an exchange — no invoice, no receipt, and no involvement of the original gift-giver required.

Note "gift order" in your order at checkout, and we'll include a small gift-recipient card with our contact details. The recipient handles the exchange discreetly.

The best Christmas gift for a knitwear lover is a beautifully-made, natural-fibre piece from a brand with a story — a hand-knitted Maud sweater, a pair of British wool socks, or a monogrammed scarf that will be worn for decades.

Our most-gifted Christmas pieces are our monogrammed scarves (personal without being fussy), our sock gift sets (understated luxury, universally welcome- who doesn’t love a well made pair of luxury socks), and our GS Sock Subscription (a gift that keeps arriving all year). All arrive gift-wrapped as standard.

The best Christmas gift for someone who has everything is something they wouldn't buy for themselves such as our geometric oversized lambswool scarf or a sweater from the lambswool cashmere tweed collection, a piece of properly-made British knitwear with real provenance, in a colour they'd never choose but will fall in love with.

Consider a monogrammed piece (personalisation elevates any gift), our GS Sock Subscription (the pleasure of a small treat arriving every month), or a gift card so they can choose exactly what they want. Our collection is designed for the person who values quality over volume — often exactly the person who is hard to shop for.

Yes. Our Sock Gift Sets bring together three curated pairs at a considered price — for example our Red Trio (alpaca merino with natural alpaca finished). And our GS Sock Subscription can be gifted for one, three, six, or twelve months.

Gift sets are a lovely option when you want to give something considered but don't have time to build a bundle yourself. Every set arrives beautifully wrapped in a cotton bag.

Yes. Add your personal Christmas message at checkout and we'll handwrite it on one of our Genevieve Sweeney cards to include with the gift.

There's no additional charge, and no length limit within reason — heartfelt or brief, we'll handwrite whatever you'd like the recipient to read.

For monogrammed pieces, we recommend ordering a few days before our last post dates to guarantee Christmas delivery. For made-to-order preorder pieces (typically  two-three-week lead times), order by late November. Please note that our made to order styles will not be in a Black Friday sale.

The best luxury Christmas gifts under £100 from Genevieve Sweeney include our merino wool walking socks, our Salpaka alpaca merino socks, our Samar merino wool socks in argyles and stripes , our sock gift sets, our beanies, our cosy gloves, and our gift cards (any denomination). Our accessories collection starts from £15.

Under £100 doesn't mean compromising on craft. Every piece in this range is made in Britain, from natural fibres, by named makers — the same standard that runs through the rest of the collection.

Yes. The GS Sock Subscription delivers a surprise pair of Genevieve Sweeney socks every month, showcasing Genevieve's signature blend of premium yarns and contemporary patterns in seasonal, statement colours. From £20 per month including free UK postage.

Made in Derbyshire by a family-run mill, each pair is crafted to the highest quality with exceptional attention to detail. The subscription includes the popular Samar merino wool marl, fine Solline silk tweed, and sparkling Serora stripe — plus limited edition colours and designs exclusive to subscribers. We also offer a dedicated Men's Sock Subscription.

The GS Sock Subscription is one of the only UK sock subscriptions delivering genuinely British-made socks — knitted in Derbyshire by a family-run mill, from yarns Genevieve twists herself, including rescued end-of-line yarns that would otherwise be thrown away.

Other UK sock subscriptions focus on fun patterns, bamboo blends, or curated selections from around the world. Ours focuses on one specific thing: giving you access to properly-made British wool socks, in colour blends unique to Genevieve Sweeney, that you cannot buy anywhere else. Subscribers also receive limited edition colours and designs exclusive to the subscription.

Yes. A sock subscription is one of the most-loved gifts we offer because unlike a single gift, it arrives multiple times throughout the year, reminding the recipient of the gift-giver each time.

One of our customers wrote: "I gave a monthly sock subscription for a year to my partner and he loves getting his parcel every month, likes the styles he is sent and finds them very comfortable." It's the kind of gift that becomes a small monthly ritual, practical, thoughtful, and a little reminder every month of the gift giver as well as it being the most wonderful surprise to receive in the post each month.

Yes. Sock subscriptions make excellent gifts. You can gift a subscription for one month, three, six, or twelve months, and choose whether the first delivery arrives immediately or on a specific date.

We'll send the recipient a welcome note explaining the gift. Simply set up the subscription in the recipient's name at checkout.

Get in touch at customerservice@genevievesweeney.com and we'll exchange the size, no questions asked, as long as the socks are unworn and in their original packaging.

For gifts, we recommend confirming shoe size before setting up the subscription. If you're not sure, our mid-range sizes cover a broad range and are the safest choice.

Yes. You can pause, skip, or cancel your subscription at any time by logging into your account, or by emailing us at customerservice@genevievesweeney.com.

We designed the subscription to be as flexible as possible — pause if you're going on holiday, take a break if you fancy, or cancel any time. There's no long-term commitment.

We offer tracked UK Standard Delivery and Express Delivery, and international delivery to most countries worldwide. Full rates and delivery times are shown at checkout. For the UK we offer Royal Mail 48 Tracked Delivery and Next Day DPD delivery.

For International we ship with Fedex with both a standard and express delivery with all duties and taxes paid at checkout so there is no delay at customs.

Standard in-stock orders are dispatched from our Hertfordshire studio within 1-2 working days. Monogrammed orders take 1–2 days to embroider before dispatch. Preorder pieces have their own dispatch window — typically three weeks from order date, noted on the product page.

If you order with an express delivery before 11am we will dispatch the same day.

Yes. All orders are shipped tracked. As soon as your order is dispatched, you'll receive a confirmation email with a tracking link.

Yes. We ship to most countries worldwide, including the EU, US, Canada, Australia, Japan, and Hong Kong. Rates and delivery times are shown at checkout.

For deliveries outside the UK, import duties and taxes may apply and are the recipient's responsibility. These vary by country and are set by local customs authorities.

We're unable to calculate or prepay these charges. Your local customs office can advise on likely duties before you order.

Preorder means you can reserve a piece before it's made — you pay at checkout, and we knit your order as part of the next production run at our Hertfordshire studio.

Preorder pieces are typically delivered three weeks from order date. You'll receive a confirmation when your piece is dispatched.

Preordering guarantees you the piece and the size you want, and helps us produce responsibly — we knit only what has been ordered, so nothing is wasted.

It also means your piece is made specifically for you, in the colour combination and yarn we've prepared for your order. Preorders often unlock a founding preorder price too — a small thank-you for waiting., or customer service.

Once your preorder is dispatched from our studio, you'll receive a confirmation email with a tracking link. Before dispatch, we email preorder customers as production progresses — so you'll hear from us before you need to ask.

If you'd like an update in the meantime, email us at customerservice@genevievesweeney.com any time.

Preorders are typically dispatched three weeks from order date, though longer lead times are noted clearly on the product page.

Because our pieces are made by hand, in small quantities, dispatch dates can occasionally shift by a few days. We'll always email you if there's any change to your expected dispatch date.

Yes. Preorder pieces can be returned under our standard 14-day returns policy — provided they're unworn, unwashed, and in original condition. Preorder monogrammed pieces cannot be returned unless faulty.

Because preorders are made specifically to your order, we appreciate advance thought before purchase — but we understand that a piece in the hand can feel different from a piece on the screen, and we'll always work to make it right.

We hope you love your Genevieve Sweeney knitwear, but if you are in any way unsatisfied with your purchase, you can return your item for an exchange or a full refund within 14 days of receipt.

Items must be unworn, unwashed, and in original condition. Personalised (monogrammed) items are non-refundable unless faulty. Email us at customerservice@genevievesweeney.com to arrange your return and we'll send full instructions.

Get in touch within 14 days of receipt at customerservice@genevievesweeney.com with a photo of the issue, and we'll arrange a repair, replacement, or refund — whichever suits you best.

Every piece is inspected before it leaves our studio, but if something has slipped through, we take responsibility.

Refunds are processed within 5 working days of us receiving your returned item. The funds may then take a further few days to appear in your account, depending on your bank.

Get in touch as soon as possible at customerservice@genevievesweeney.com and we'll do our best. If your order hasn't been dispatched or gone into production, changes and cancellations are usually straightforward.

Preorder pieces already in production, and monogrammed pieces, cannot be cancelled once making has begun.

Genevieve Sweeney is available directly from our website at genevievesweeney.com and by appointment at our studio in Hertfordshire.

Yes. You can visit our studio at Grandey's Place in Hertfordshire by appointment. It is a short train jounrey from London and close to London Stansted Airport.

We open the studio for customers Monday to Friday as well as hold open studio events — sign up to our newsletter or follow @genevievesweeney on Instagram to hear first.

Yes. We open our studio at Grandey's Place, a heritage and craft centre in the Hertfordshire countryside near Much Hadham, by appointment — for customers who'd like to see the making process, discuss a bespoke or corporate order, or view the full collection in person.

Grandey's Place is home to a group of makers under one roof and a short journey from central London. Email us at customerservice@genevievesweeney.com to arrange a visit — there's nothing quite like seeing a piece being knitted to understand what British-made really means.

Yes. We work with a small, carefully chosen group of independent boutiques across the UK and internationally, whose values and customer align with our own.

If you run a boutique and would like to stock Genevieve Sweeney, please get in touch through our wholesale enquiry form.

Email us at gsteam@genevievesweeney.com with a short introduction to your store — location, brand mix, customer profile and we'll be in touch.

We work with a limited number of stockists to ensure the brand is well represented.

Yes. We offer bespoke corporate gifting from small executive gifts to larger client and team orders — including personalised monogramming, custom colour combinations, and bespoke packaging.

Email us at customerservice@genevievesweeney.com to discuss your requirements.

Yes. Corporate gifting comes with full personalisation — hand-embroidered monograms, custom colour combinations, bespoke gift boxes, and printed cards with your brand messaging.

We work with corporate clients on gifts for clients, employees, and event attendees, at scales from small executive gifts to team-wide orders. Every piece is still made to the same standards as our main collection.

The best British corporate gifts are pieces
that are genuinely British-made, useful without being generic, and quiet enough
to work across a range of recipients — a monogrammed pair of British wool
socks, a lambswool scarf, or a bespoke Sock Gift Set.

Our corporate gifting programme is designed
exactly for this brief: real British craftsmanship, real makers, and gifts that
reflect well on the giver as much as the recipient.

Corporate order lead times depend on
quantity and personalisation. If you're ordering from existing stock, we can
gift-wrap and dispatch within a couple of days. Small custom orders typically
take around two weeks. Larger orders or heavily personalised pieces — including
monogrammed knitwear or bespoke colour combinations — take around six weeks.

We recommend enquiring at least six to eight
weeks ahead of your gifting date, particularly during peak seasons (October to
December, and around key gifting moments like International Womens Day and
Mother's Day). Email us at customerservice@genevievesweeney.com
with your requirements and we'll come back with a firm timeline.

Yes. We collaborate with brands whose values align with our own — heritage, craftsmanship, considered making, and a shared commitment to British quality.

Past collaborations have included work with the Virgin Hotels, Thyme Boutique in the Cotswolds, Air & Grace, That’s Not My Age. If you're interested in exploring a collaboration, please get in touch with a note about your brand and what you have in mind.