The Soar Sweater: Naturally Dyed Merino Wool, Knitted In-House in Britain
A yarn like no other. This merino wool is becoming a defining part of my collection and there is a very good reason why. The Soar sweater begins long before...
British Designer Knitwear
By Genevieve Sweeney
British Made & Sustainable
SPRING KNITWEAR
Fresh, uplifting hues knitted in the softest wool
Merino Wool
WALKING SOCKS
The most comfortable walking socks you’ll ever wear, designed for total comfort and unique, colourful style. Our GS walking socks are crafted in Britain using premium natural yarns for warmth, breathability and lasting comfort.
From scaling the highest peaks to gentle countryside wanderings, these are the socks you’ll reach for time and time again
Modern Craftsmanship
British knitwear is more than craft. It is dedication. It is passion. It is where heritage meets innovation.
From the first sketch to the final linking stitch, every piece begins with intention — responsibly sourced natural fibres, carefully chosen British mills, and production rooted entirely in the UK.
Inspired by the rugged landscapes of the Scottish Borders and shaped by skilled hands across Britain, Genevieve’s commitment to heritage and locality is a thread carrying a story of place, skill, and enduring craft.
CRAFTS CAN'T SKIP A GENERATION
In 2025, Genevieve Sweeney established her knitwear micro-factory in Hertfordshire, bringing production in-house to protect endangered British skills and strengthen local manufacturing.
By fusing traditional craft with modern knitting technology, she creates luxury knitwear from natural fibres, responsibly made and exclusively crafted in Britain.
Craft cannot skip a generation.
It must be practised, protected, and passed on.
British Made Socks
Thoughtful gifts for everyone
Sock Subscription
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Journal
Solidwool: The British Company Turning British Wool Into Sustainable Furniture
British wool has shaped the landscapes, farming traditions and craft industries of the UK for centuries. Today, it is inspiring a new generation of designers exploring how natural fibres can...
