The Art of the Marl: How I Create a GS Signature
Colour and texture are where every GS collection begins. Before a sweater takes shape, I think about the yarn: the hues within it, how they twist together, and the character...
BRITISH DESIGNER KNITWEAR
By Genevieve Sweeney
Colour, crafted in Britain, stitch by stitch.
Colour & Texture
AUTUMN WINTER 2026
AW26 celebrates colour, texture and British craft. Inspired by lichen-covered landscapes, weathered stone and the colours of the Hertfordshire countryside, unexpected melanges, bold geometrics and textural stitches come to life in Scottish-spun cashmere, fine lambswool and naturally dyed merino. Joyful, tactile and unmistakably GS.
GS COLOURFUL MARL SOCKS
There's nothing better than the beauty of British-made with our GS signature marl in the highest-quality natural fibres, bringing that joyful burst of colour. The perfect gift for him and for her. Made in Derbyshire in our GS signature marls
British knitwear, elevated.
British knitwear is more than craft. It is dedication. It is passion. It is where heritage meets innovation. Genevieve Sweeney began with a desire to preserve an industry from disappearing: the skills, the mills, the hands that make extraordinary knitwear possible in Britain.
Every piece she designs starts with the yarn: natural, responsibly sourced, textural and sumptuous. Colours that evoke emotion, capturing moments in an English garden and the ever-changing tones of the Lake District's rugged landscapes.
From carefully chosen British mills to skilled hands across the UK, each piece is shaped with intention and rooted entirely in British production.
CRAFTED IN BRITAIN SINCE 2015
After a decade of building, Genevieve Sweeney, 2025 marked a new chapter with the launch of our Hertfordshire knitwear micro-factory, bringing production in-house to protect endangered British skills and strengthen local manufacturing.
Fusing traditional craft with modern knitting technology, we create luxury knitwear from natural fibres, responsibly made and exclusively crafted in Britain.
Craft cannot skip a generation.
It must be practised, protected, and passed on.
British Made Socks
Thoughtful gifts for everyone
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Journal
Claudia Winkleman’s Roundtable Vest: Lin in Episode Three of Celebrity Traitors
First came the promotional photographs, then the Manchester mural. Now, our Lin lambswool vest has taken its place at the roundtable, worn by Claudia Winkleman in episode three of Celebrity...
