Colour & Texture
AW26 celebrates colour, texture and British craft. Inspired by lichen-covered landscapes, weathered stone and the colours of the Hertfordshire countryside, unexpected melanges, bold geometrics and textural stitches come to life in Scottish-spun cashmere, fine lambswool and naturally dyed merino. Joyful, tactile and unmistakably GS.
There's nothing better than the beauty of British-made with our GS signature marl in the highest-quality natural fibres, bringing that joyful burst of colour. The perfect gift for him and for her. Made in Derbyshire in our GS signature marls
British knitwear is more than craft. It is dedication. It is passion. It is where heritage meets innovation. Genevieve Sweeney began with a desire to preserve an industry from disappearing: the skills, the mills, the hands that make extraordinary knitwear possible in Britain.
Every piece she designs starts with the yarn: natural, responsibly sourced, textural and sumptuous. Colours that evoke emotion, capturing moments in an English garden and the ever-changing tones of the Lake District's rugged landscapes.
From carefully chosen British mills to skilled hands across the UK, each piece is shaped with intention and rooted entirely in British production.
After a decade of building, Genevieve Sweeney, 2025 marked a new chapter with the launch of our Hertfordshire knitwear micro-factory, bringing production in-house to protect endangered British skills and strengthen local manufacturing.
Fusing traditional craft with modern knitting technology, we create luxury knitwear from natural fibres, responsibly made and exclusively crafted in Britain.
Craft cannot skip a generation.
It must be practised, protected, and passed on.
First came the promotional photographs, then the Manchester mural. Now, our Lin lambswool vest has taken its place at the roundtable, worn by Claudia Winkleman in episode three of Celebrity...
The first garment made on our studio knitting machine, now worn by Claudia Winkleman on Celebrity Traitors. Discover the yarn, texture and British craft behind Soar.
Heritage Crafts, Expertly Knitted.
Treasured pieces delivered with care with tracked and express delivery
Beautiful garments that will be treasured for years
The official body for British luxury brands, championing excellence in craftsmanship and innovation.
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