Behind the Scenes | My Latest Photoshoot – Genevieve Sweeney

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Behind the Scenes | My Latest Photoshoot

Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled for Spring Summer 2021.

 

The studio was based in East London, it was a seriously busy day of shooting with a lot of GS knitwear to photograph.
For womenswear and menswear, both current collection and new styles arriving very soon.

It was so much fun to see everything come together, style my GS knitwear with a summery essence and to finally, to work with a team in person after so many lockdowns (whilst keeping covid secure with masks and hand sanitiser at all times).
A big plus for working in London, is the choice of lunch available! As much to my assistants excitement, we enjoyed a take out lunch from my favourite Ramen restaurant, Tonkotsu which kept us fuelled all day!

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