Made in the UK
Why is made in the UK so important to me, it is the craftsmanship, the communities and the people. Before launching GS I spent two years travelling the UK meeting...
GS Journal
Behind the Scenes | My Latest Photoshoot
Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled...
Responsible Wool
From every yard of yarn spun, to every knitted stitch and each button turned, responsible design has always been at the heart of my collections. Since launching GS, wool has been at the centre of...
Maud Love | As seen on you
A confetti of colourful silk tweeds encapsulated in a sumptuous melange of heather pink and tonal soft grey, meet the Maud Pink. With hints of emerald green, bright red, yellow,...
GS British Knitted Slippers | Like walking on soft clouds...
Introducing the GS Knitted Mule Slipper with Hand Intarsia geometric knit pattern. Embracing slow fashion, heritage techniques, upcycling and sustainable processes throughout to create the perfect pair of slippers with...
More than an embroidered Heart
Each month of February, I love to personalise GS Knitwear with a hand-embroidered heart. ♥️The perfect addition to a February gift, whether it’s for a partner, a bestie, a parent, a sibling,...
ZIG A ZAG AH | Statement Socks as seen in Observer Magazine & Elle Decoration
SOCKS THAT GIVE YOUR WARDROBE SOME ZIG A ZAG AH Ready a little luxury to your trans-seasonal wardrobes, the GS statement Sigi sock is here to keep your feet stylish with undeniable comfort...
The Magic of Wool | A wardrobe investment
Sweater weather has arrived! Autumn is my favourite time of year, ready to embrace crisp autumnal days with cosy knitwear and start to layer up in sumptuous wool. This month...
The Art of British Manufacturing | The Humble Button
One of those small details, that makes or breaks a garment, yet I'm sure not a lot of people have wondered how a button is made and what materials are...
How to style your Argyle Socks | As seen on That Guys Shoes
Ready to take your sartorial mens style from summer to autumn with colourful GS Socks, inspiration from Los Angeles. I loved seeing how Marc styled his GS Argyle cotton socks during...
Wardrobe Hero! GS Cardigan | As seen on Stylonylon
The Cardigan, a wardrobe hero. Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard.A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to...
MenswearStyle Interview | Genevieve Sweeney on Growing her Knitwear Brand
Delighted to have been interviewed by MenswearStyle Podcast, discussing with Peter Brooker how I came to set up my British knitwear brand, Genevieve Sweeney after working with high end brands...
The Modern Argyle Sock
A modern twist to the traditional Argyle whilst celebrating British craftsmanship and reducing textile waste. Twisting beautiful shades of organic cotton with end of line cones of yarns that are just too small to...
Hosiery Heaven | Lockdown Edit
Lockdown Sock Style has been in full swing the last few months as customers have been pairing their GS socks for pure comfort during WFH as well as a little...
30 of the Best Independent Brands | The Guardian
"Get your style locked down, and support independent British brands" So thrilled that Genevieve Sweeney has been featured in Labels You'll Love: 30 of the Best Independent Brandsas seen in...
Pastel Pink Argyle Socks | Hello! Magazine
As seen in this month's Hello Magazine, featured in "STYLE high 5" the NEW Samar argyle pink socks.“Welcoming Easter is with pretty pastels and romantic accessories.” The luxurious Samar merino wool...
