TRAVELLING WITH KNITWEAR
Whether I am planning a walking holiday in the countryside, a cultural city break, or unwinding somewhere by the sea, my knitwear always travels with me. Even in the height...
GS Journal
Meet the Elsi | The Elegant Turtleneck Staple
Looking for that effortless, timeless staple for your capsule wardrobe? Look no further than the Elsi Turtleneck Sweater, a piece that will work hard from Autumn to Spring. With its...
The Youngest Apprentice | British Made Socks
A couple of weeks ago I visited my sock factory in Derbyshire with my new Apprentice in the making! The machines were knitting and away with twists of GS lilac...
Love Hearts for Charity | Limited Edition Sock
This February, let's spread the love and give back to our communities! I am thrilled to my limited edition collection, a cause that is close to my heart. With every...
Knitwear for Cocktails and Beyond...
I believe knitwear should take you seamlessly from day to night, whether drinks after work, dinner or cocktails with friends. That extra layer of warmth doesn't distract from your evening look...
Stroll down the River Thames | GS Menswear
A stroll down the River Thames to Richmond begins the GS menswear campaign. Styled by David, GreyFoxStyle paired GS with his sartorial wardrobe of independent British brands. Playful and...
British Made Sparkly Socks. Step into the factory
Whenever I visit my sock manufacturers, it's like a sparkly colourful rainbow has hit the factory floor.A flurry of sparkle and colour fills the machines, from twisting yarns, knitting, washing...
Time for Hibernation
Now the clocks have gone back and evenings darken, I embrace moments of calm and begin to hibernate.Connecting with my simple yet favourite things that connect and ground me, it's...
Collaboration with Little Beau Sheep
Knitwear doesn’t have to be washed often; I only wash mine once or twice a year unless I spill my coffee, as I am a little clumsy. Also, hanging around with...
For the Love of Wool | Scottish Yarn Mill
Wool is an incredible natural fibre, as you can tell from my collections, an integral part of GS designs. Last September, I had the opportunity to visit one of the...
7 Moments that will never leave me..
Seven years ago, I launched Genevieve Sweeney. It has been an incredible journey to date, and I have experienced some beautiful moments.I would love to share with you seven moments...
Your GS Favourite | The Alva Cardigan
Two years ago, I launched the Alva cardigan; it quickly became a bestseller and a much-loved style!It has been incredible and honouring to receive photos and comments from customers about how...
Innovative yarn | Spinning Cotton
Sustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of...
Garmology Podcast Interview - Founder Story
It’s not often you have the opportunity to look back and reflect on your journey to date.I thoroughly enjoyed chatting with @garmologypodcast during this podcast and such a wonderful opportunity to look...
Summer Festival Socks - As seen on GS customers
With Glastonbury kicking off the festival season, I have loved receiving photos and sock/shoe selfies of customers wearing their GS socks at summer events! How amazing is...
Summer Knitwear | GS Knitted Vest
HOW TO STYLE YOUR KNITTED VEST FOR SUMMER The knitted vest is a hard-working essential in your seasonless wardrobe and a must-have for those summer months when you need that...
