GS Core Values
Every stitch tells a story. We are devoted to the art of slow fashion with a seamless blend of tradition, innovation and sustainability at the heart. The Genevieve Sweeney brand...
GS Journal
Slow Living series | New Year Intentions for Slow Living
I like to take the month of January as a time to press pause and reflect on how I want to live my life, thinking about the changes I can...
Chatting Candles and Slowing Down for the Winter Months with Pott Candles
We caught up with the founder of Pott Candles, Ailis, to find out more about her sustainable refillable candle company. As well as offering her expert advice on which candle...
Slow Living series | How to Enjoy a more Mindful Christmas
The festive season can be overwhelming with gatherings, shopping, hosting and preparing your house for guests. It’s tricky to find time for yourself amongst all the chaos, but it is...
How to Style your Knitwear for Party Season
Knitwear isn’t just for keeping cosy during the day – you can dress up your knitwear for evening wear over the party season, ensuring that you stay warm while looking...
Celebrating the Heart of Small Business | GS selected as SmallBiz 100!
It is with immense joy and gratitude that I share the incredible news: Genevieve Sweeney has been selected as one of the nation's 100 most impressive small firms by Small...
Festive Tablescaping Tips from LAY London
Ahead of the festive season (and all those Christmas tables you will no doubt be styling in your own homes), we caught up with Alice Herbert, co-founder of LAY London,...
GS Sock Subscription: A Monthly Treat for your Feet
What better treat for your feet than a new pair of super-comfy socks arriving on your doorstep every month? Our sock subscription service makes a thoughtful gift, or is the...
Chatting Slow Fashion & British Brands with Mat Buckets
We caught up with menswear aficionado and content creator, Matthew Spade (known online as Mat Buckets) to chat about slow fashion, British brands and where he finds inspiration. Find out...
Thoughtful Gift Giving
On Christmas morning, imagine the joy of giving a truly personal gift that will bring an instant smile to your loved ones faces. From the moment they unwrap our made-in-Britain...
Introducing our Christmas Crackers
I’m excited to announce our first ever reusable Christmas Crackers, knitted with repurposed end-of-production yarn to offer a more sustainable way to celebrate this festive season. I love pulling crackers...
Made in Britain | Introducing the Brook Jumper
Introducing the latest addition to our collection of sweaters: the Brook textured lambswool sweater, available in three beautiful contrast marls. This is the perfect knit for layering all year round,...
How to Style the Oversized Wool Scarves
Our oversized geometric lambswool blanket scarves are the most versatile items in the Genevieve Sweeney collection. The ultimate winter accessory, they can be styled in many different ways (both as...
Slow Living Series | The Best Autumnal Walks in the UK
The days are drawing shorter, the temperatures are dropping, and the leaves on the trees are slowly but surely changing colour. Cosy season is finally here. It’s time to envelope...
Meet the Founder: Genevieve Sweeney
Do you have any niggling questions about the Genevieve Sweeney brand? What is Genevieve’s background? What goes into the process of designing a new piece of knitwear? What is coming...
Relax and unwind with repetition | Hand Knitting
Therapeutic, peaceful and hypnotic. Hand knitting is a powerful hobby that brings people together, challenges the mind and allows you to express your creativity. I believe it has serious super...
