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GS Journal

Genevieve Sweeney Founder Walpole

Walpole Brands of Tomorrow

I am delighted to announce that Genevieve Sweeney has been selected as one of twelve brands for this year’s Walpole Brands of Tomorrow! The programme, which is currently chaired by...

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Genevieve Sweeney Brushed wool knitted vests spring red

How to Style our Knitted Vests

A timeless classic that can be worn all year round, our Laide brushed wool knitted vests can be styled in a multitude of ways. Whether you prefer a bold punchy colour to...

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Genevieve Sweeney Briitsh grown Teasels

A Comprehensive History of Brushed Wool

Our brushed wool sweaters and cardigans (including the Lenzie and Lunan sweaters) are among our most coveted styles, thanks to their classic style and unique texture. Wearing this almost felt-like wool feels...

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Genevieve Sweeney Winter Ski Alpes

Ski Season Style

I’ve always loved vintage ski style with its colourful geometric knits and streamlined activewear. Think Shirley Temple in a cream knitted vest and black balaclava over her thermals, Audrey Hepburn...

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Rewilding Britain Inspiration

Random Acts of Kindness

Monday 17th February is Random Acts of Kindness day, celebrating small acts of kindness and the pay it forward mentality – but you don’t have to wait for a dedicated...

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